Experience

Accomplished engineering, sales, and marketing leader with 20+ years of experience driving growth in engineering companies.  Proven ability to lead high-performing teams, launch innovative products, and scale revenue through strategic sales and digital transformation.  Skilled communicator and results-driven executive with expertise in software development, e-commerce, and international market expansion

Core Skills

• Leadership: Team Building, Strategic Planning, Cross-Functional Collaboration
• Sales & Marketing: B2B/B2C Sales, International Business Development, Product Launches
• Technical: Perl, JavaScript, MySQL, HTML/CSS, AWS, Linux, Bootstrap, jQuery, Solr, SquareSpace
• Expertise: E-Commerce Growth, Inventory & Purchasing Systems, Digital Marketing, Lead Generation

Key Accomplishments

• Grew web sales from $18M to $160M (20% CAGR over 12 years) by leading software development and user experience improvements.
• Founded and scaled electronics reseller to profitability within 12 months by eliminating two layers of distribution.
• Opened European market for display hardware firm, driving 30% of $30M annual revenue prior to IPO.
• Co-founded video messaging company that achieved IPO within 24 months.
• Consistently generated online sales leads under $10 per lead across multiple companies.

Professional Experience

R.S. Hughes  —  Development & Engineering Leader  —  2012-2025

Directed all corporate software development for $500M industrial distributor.  Delivered a complete website redesign, mobile apps, and purchasing/inventory management systems.  Built industry-leading UX for 250,000+ products.  Achieved 12 consecutive years of 20% web sales growth in a flat industry.

• Managed small, high-output team leveraging open-source and proprietary software.
• Designed and implemented automated content generation system for 500k+ SKUs.
• Delivered a vendor-managed inventory reporting platform in 45 days using Google Charts, jQuery, and Perl.

Asayo  —  Founder & President  —  2002-2012

Launched and grew an e-commerce electronics reseller, importing directly from Asian manufacturers.  Achieved profitability within the first year.

• Developed integrated e-commerce suite with shopping cart and analytics.
• Created LED messaging software tools and personal productivity apps.
• Optimized online marketing to maintain $10 average lead acquisition cost.

FastTree  —  Founder  —  1999-2001

Built an internet marketing firm focused on referral-driven customer acquisition.

• Reduced customer acquisition costs from $50 to $5 through research-driven iteration.
• Secured large European mail-order client via tailored sales strategy.

Zap Int’l (acquired by MindArrow/Avalon)  —  VP of Sales  —  1997-1998

Co-founded multimedia messaging company; led Internet, VAR, OEM, and international sales.  Drove trade show marketing and won "Most Promising New Product" award.  Company IPO in 1999.

Early Career Highlights

• Sales & Marketing Consultant (1991-1996): Helped tech startups with marketing, fundraising, and sales acceleration. Raised $750K and scaled product sales to 4M units for one client.
• RasterOps | Director of International Sales & Marketing (1987-1990): Opened European operations;grew sales to $1M/month; IPO team member.
• Ramtek | Sales Representative (1981-1987): Consistently exceeded quotas; Salesperson of the Year (200% of quota).

Additional

• Licensed Amateur Extra Radio Operator (AF7ZU)
• Experienced with Embedded Microcontrollers (TempEye)

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