Asayo logoBusiness ConsultingAsayo.com

Business Consulting

Engineering, Finance, Sales, and Marketing

John Whitney on hill in aspen grove.

Change in the world is accelerating with AI, robots, space, chips, and energy.  If you're not working with or towards these, you will be outrun by those who are.

Having helped start three public hardware and software companies, lived and worked around the world, there is nothing like preserving what is falling away today.  John still takes on business challenges and assists his son Steven a smidgen with Western Lands Preservation.

Besides assisting companies, John may be restoring a radio, tinkering with a Teletype, reading rare history books, or heading into the woods with family.

"Time with nature is time well lived."

Let's explore what you're trying to accomplish . . .

FREE Initial Consultation

About Asayo

Asayo is a sole-operator business consulting firm that brings analysis, insight and proven tactics to your company.  Whether you need an outside sounding board, a board member, an on-call advisor, or someone to tackle a pressing need, we will work diligently to make you and your company more successful.

John Whitney has 40 years experience in electrical and computer engineering, finance, sales, and marketing, degrees from the University of Michigan in engineering and business, success at co-founding three startups that went public, company board memberships, including audit committee participation.

Let's explore what you're trying to accomplish . . .     FREE Initial Consultation

We're located five miles to the west of this.  Click Image to Enlarge.

   Does A Small Consulting Firm Make Sense? . . .

Major Firm

Asayo

+
 
  • Buying the 'Brand'
  • Justify a big decision
  • Scale for large projects
  • Structured methodologies    
  • PowerPoint perfect
  • 1000+ projects
  • Economical $100-200/hr
  • You get the expert
  • Grounded with experience      
  • Direct accountability
  • Tactical solutions
  • Flexibility


  • Expensive $300-900/hr
  • Scant workplace experience
  • Generic solutions
  • Rarely accountable
  • Light on execution
  • No 'bench' replacements
  • Lack cross-industry expertise
  • Unable to scale

Hiring A Small Consulting Firm Makes Sense When . . .

  • You need actual thinking, not just slides
  • Execution matters more than optics
  • Budget matters
  • Desire a thought partner, not a vendor
  • Problem is specific, messy, or operational

On the fence?   Why AsayoFAQs

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Morning river, Yellowstone, Wyoming.

Illustrative Project

A startup company funded by product sales and growing at 100%/yr reached out.  They wanted to inject new life into their current website so they could delay the cost of total website rebuild for 12 months, but still improve what they had.

We took this on, and while there was mission creep, we completed the improvements in three months, and gave them 2 years of new life before their website rebuild was brought online.

Group of curious pronghorns 40 miles northeast of Sun Valley, Idaho.